Branding can be confusing. You see all of the big brands with their TV ads and hordes of rabid followers and you might think that your small business doesn’t need or want to deal with all of that. But branding is just as important for those small businesses as their larger counterparts; it’s just done a little differently. Here I’ll discuss five of the most common myths and why they are untrue.

The word branding is thrown around a lot these days. It can be confusing, yet all businesses must understand it. Here are some branding terms explained:

As we celebrate the end of the decade and move onto 2020, I’ve been reflecting on the past year. I’m pretty proud of some of the things I’ve accomplished this year, and yet, I’ve dropped the ball on a few things as well. 2020 is the first year for which I’ve actually written down specific goals. Here I’ll share some wins, some mistakes, and a few goals for next year.