Melanie Watson Design logo
Melanie Watson Design logo

visual branding & collateral

Rochester Beacon logo
Double Delicious Bakery logo media kit
Beyond Advising logo
Westside Theatre Titanic advertisement
RFriday Path logo
Leadership Logic banner
Sudden Write Turn Freelance Writing logo
Hedgehill Capital logo
A poster for the RWN W Award.
Ortolani Services, Inc. logo
Multiple sizes of ads for Finger Lakes Opera's new season and a 2-sided rate card for advertising in their program books.
Satori Yoga + Therapy logo
Simply Sue's brochure
A logo and product logo.
The front page of a health newspaper called In Good Health.
Front and inside of a media kit
A logo that shows multicolored arms raised with open hands while the center hand is holding a wooden spoon. The text below says RYCE - Rochester Youth Culinary Experience.
A front page of the RBJ laid upon a stack of other RBJs.
A logo that says IV4 Managed IT Solutions.
Three flyers for IV4 splayed out.
A logo of a black circle with a gold 'N'; inside and the words ‘Now Digital Marketing'; going around the top. The words ‘Digital • Strategy • Social'; go around the bottom.
Business card front and back
A full-page ad for the Alzheimer's Association on a magazine spread.
A full-page ad for the Karpus Investment Management on a magazine spread.

publication design

The cover of a magazine called Explore Greater Rochester with a kayak on a lake at sunset.

A cover and spread of a program book for an event.

The cover of a glossy publication entitled ‘RBJ Commemorative Edition 1987 - 2012.'

editorial design

Two newspaper pages splayed out. The one on the left depicts an image related to in vitro fertilization with the title ‘Against all odds.' The one on the right shows a woman holding out her hand with pennies in them and is entitled ‘Donating wisely.'
Two newsprint publications splayed out. The one on the left shows a tree and the words ‘2016 Rochester Giving.' The one on the right has a colorful grid with images of senior citizens and the words ‘2011 Senior Living and Long-Term Care Directory.'
A full-page layout of photos and statistics entitle ‘Education at the RPO.'


A laptop with an image of a presentation slide on it.
And infographic with a step design.
A horizontal flyer with an infographic flow chart helping clients to determine which yoga classes are best for them.
A two-page spread of a newspaper with many colorful charts and infographics.

Click here to view some samples of my amateur photography.

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