Lost Trowel Garden Co.

A Rochester-based gardener who focuses on helping people start and maintain their own flower or vegetable gardens.

When Kristin was referred to me, she’d been doing gardening for years as a side hustle. She’d recently decided that she wanted to go all in and take it full-time. To do so, she needed to up her marketing game, and that started with a strong brand. Kristin’s vibe is very earthly and bohemian while her customers tend to be either older people unable to care for their gardens themselves, or families too overwhelmed to find the time to maintain gardens. We struck a balance with her branding by using bright colors and a slightly retro font but keeping it clean and easily legible.

Services: Branding, Business Cards