A professional identity is the feeling your visual brand inspires in your clients. Those feelings manifest in your logo, which is a touchstone for any new or evolving business. What should the colors and shapes spark, and how can they tell a whole story about what it’s like to be your client?
Let’s discover your brand and put it to work for you.
On the Blog
5 Branding Mistakes to Avoid
Creating and maintaining a brand is a lot of work. The last thing you want to do is sabotage all of that work by making a costly mistake. Here are some common mistakes that could hurt your brand.
2018 Year in Review
As 2018 comes to a close, I want to look back at how my business has changed and what I’ve learned in the past year. It was my first full year in business and it went better than I expected, although I still have a lot of room to grow.
5 Things You Don’t Know About Me
I’ve decided to blog about something a bit different. I’ve seen other people share an occasional personal blog to show their personalities and I thought it was a nice idea. So here I am, giving you a glimpse into my personal life and history.
Melanie Watson is one of the most creative, original and talented graphic designers with which I’ve worked. She has a unique ability to strike the right tone with her designs, even when I give her very little direction. Across a variety of assignments, she has consistently produced elegant and clever designs that exceed my expectations — a feat that I’ve rarely seen in other designers. When I’m looking for a graphic designer, Melanie is always my first choice.
My project was initially rather complicated. Melanie made the process very easy for me, and I knew I was in capable hands from the start. She was also very professional and helpful in offering advice and useful tips. Melanie’s color sense is outstanding, and she beautifully captured the “fresh,” “diverse,” and “professional” feel I was striving for in my branding. In addition to great graphic design, Melanie provided a very professional package including files in various formats for multiple uses. She also produced a super helpful brand guide and a set of coordinating fonts. Now it is so easy to keep all my materials and visuals consistently branded. Working with Melanie was a terrific experience.
I have worked with many designers over the course of my career, and Melanie Watson is among my top three. Her creativity never ceases to amaze and inspire me. She approaches every project looking for a fresh take on it, which is something both rare and valuable in our work. On top of all that, she is simply a delight to work with. I could not recommend Melanie and her work more highly; if you have the chance to create with her, take it and trust her vision.
Melanie is extremely professional. She meets deadlines, offers a fresh perspective, and will work with you until your design is done just the way you want. Melanie is great at creating eye-catching designs that make any business stand out.
I met Melanie through a couple of networking groups we are both a part of and was drawn to her passion for design. We talked and she designed my logo for my business NOW Digital Marketing. She has great insights, not just ideas, for how things should look so they bring the customers or the interactions you are looking for. Highly recommend.
Melanie is a passionate branding artist and business owner. She is patient, creative, very thoughtful and soooo responsive to needs and questions. I loved that she made everything easy to understand and use! I’m certainly excited to have Melanie as my brand manager now!
Melanie is a mind reader—in addition to being an extremely gifted artist. She transforms the tangled mess of my words and feelings of what I want to see into beautiful works of art—works of art that get noticed anywhere I share it. Working with Melanie has been a dream come true; for me, that is knowing that I can trust her with all the creative elements of the project and know that it would come out a hundred times better than what I’ve imagined. What else could a business owner + marketer wish for?
We are so glad we chose Melanie to work with. She took all of our ideas into consideration when creating our vision board. Melanie was patient and listened to every need we had. Your logo is one of the first things people see in regards to your business and it has to be perfect. Not only do we love the logo, but the accompanying guide has also been extremely helpful when creating print and web design. We couldn’t be happier!
Melanie designed a fresh and clean logo. I love the brand package. She said what she would do and did what she said. I have recommended Melanie Watson Design to friends many times.
Melanie Watson has a keen eye and excellent design talent, plus we love working with her — she continually comes through for us on tight deadlines as well as an array of design platforms. From brochures to ads to full magazine design, we trust her completely and our clients are always thrilled with her work.
Melanie is truly gifted with the ability to come up with beautiful designs. She was extraordinarily helpful throughout the entire process. The final product surpassed all my expectations. I look forward to working with her for my future needs.
Working with Melanie was easy. We told her what we wanted, answered any questions, and then she delivered quickly and perfectly. The resulting business cards and print ad were exactly what we wanted and have gotten positive feedback from recipients. Melanie delivers and does so without creating extra work or struggle for me! I love that!
We’ve been working with Melanie for the past year and are pleased with her creativity, responsiveness, expediency, and positive attitude. Our clients have been thrilled with her designs: She can bring their thoughts to life or suggest little tweaks to improve a current design. She keeps in touch and is thorough in her follow through. Her rates are affordable, and we appreciate her ability to turn around projects quickly when needed.
Melanie is a pleasure to work with. She took the time to learn about my business, my industry, and my personality as a business owner. I asked her for a logo but received a lot more. Before she would proceed, she met with me, asked thoughtful questions, and had me put some intention into my new brand. She is professional and incredibly talented. The feedback I received is overwhelmingly positive. Melanie’s work is an integral piece in taking my business to a new level.
Melanie’s designs are fresh and capture the essence of the project. It was a pleasure to work with her on RWN’s W Award. She listened to our needs and offered valuable suggestions when composing a fresh look for this existing annual event. She is open to changes and meets deadlines. Melanie is knowledgeable when working with printers and can manage this end of a project too.
Melanie has been a pleasure to work with. As an agency owner, it’s imperative to me that my business partners are responsive, creative, and respectful of the timelines and budgets we’ve established, so that I can, in turn, provide the best customer service to my clients. Melanie has consistently adhered to all of the above, plus I feel she has gone above and beyond to deliver the best work for us. Her humor and upbeat attitude have only made our interactions that much more pleasant.
With a clean eye for design and a commitment to deadlines, Melanie is a delight to work with. She excels at visualizing large amounts of content and data and presenting the information and ideas in a visually appealing manner. She is wonderful at communicating with her clients and keeping you up-to-speed with project status and progress. I look forward to working with Melanie again in the future.
Melanie created a stand-up banner for our company to use at trade shows. It is exactly what we needed to brand ourselves to current and future clients! She was creative, easy to work with, and guided us throughout the process so that the final product was perfect!
Melanie is intuitive with color and design, and a true expert at developing brand assets. She is an efficient and patient professional, and also fun! Not to mention that her process to understand my brand was a hugely beneficial exercise for me to reflect on what I do and who I do it for. I am so looking forward to rolling out a brand identity that really feels like ‘me’.
Melanie was our first (and truly only) choice of designer for the Rochester Beacon logo. She brings a fresh eye and imagination to all her work. Her designs are clean and sharply focused on the client’s needs. And her fluency in diverse design styles is exceptional. The response to our logo since the Beacon’s launch in October 2018 has been universally positive. We’d look forward to any opportunity to work with Melanie again.