Church Street Dental

A Caledonia, NY-based dentist who provides modern technology and knowledgeable care with a small-town attitude

Barbora spent a decade working for a dental group and was ready to step out on her own. She had already decided to purchase a practice from a retiring dentist in a small town outside Rochester. But she needed a brand that aligned with her values and personality. While working through the Brand Clarity process, we learned that she wanted to build a sense of community, give back to others, and become a place where technology and patient care were equally valued. She was looking for a calming, yet modern feel for the practice. The color palette we chose is muted and calming and the font used for the logo is rounded and friendly. The curvyness of the icon gives it a smooth but modern feeling.

Services: Brand Clarity Session, Branding, Custom Pattern