Do you find your current brand isn’t working? Have you made changes in your business? Are you confused about what a brand actually is? And what’s the difference between a rebrand and a brand refresh? In this blog, we’ll explore some of the more common reasons that a rebrand—or a refresh—may be necessary.

Does your brand reflect your values? Does it stand out from your competition? Are you connecting with your ideal audience? If you answered no to any of these questions, you may be lacking clarity on your brand’s foundation. In my Brand Clarity Sessions, we dig deep not your brand and answer a bunch of questions.

Consistency is one of the most important things you can do when it comes to branding. Showing up on brand will build loyalty and trust in your audience. They feel they know you and what to expect from you. You need to be consistent in your visuals, your message, your language, and the content you create. Here are some tips on building consistency in everything your business does,

Branding can be confusing. You see all of the big brands with their TV ads and hordes of rabid followers and you might think that your small business doesn’t need or want to deal with all of that. But branding is just as important for those small businesses as their larger counterparts; it’s just done a little differently. Here I’ll discuss five of the most common myths and why they are untrue.