Do you find your current brand isn’t working? Have you made changes in your business? Are you confused about what a brand actually is? And what’s the difference between a rebrand and a brand refresh? In this blog, we’ll explore some of the more common reasons that a rebrand—or a refresh—may be necessary.

Does your brand reflect your values? Does it stand out from your competition? Are you connecting with your ideal audience? If you answered no to any of these questions, you may be lacking clarity on your brand’s foundation. In my Brand Clarity Sessions, we dig deep not your brand and answer a bunch of questions.

The word branding is thrown around a lot these days. It can be confusing, yet all businesses must understand it. Here are some branding terms explained:

Creating and maintaining a brand is a lot of work. The last thing you want to do is sabotage all of that work by making a costly mistake. Here are some common mistakes that could hurt your brand.