Where is your business now?
Where do you want to take it?

Choose the branding path that’s right for your business goals. Options are available for creating a professional visual identity that will reach your audience wherever you are networking or building an online presence.

Not sure what will best fit your needs?

my branding process

01.
Brand Discovery

Your first step is a little homework. I’ll send you a questionnaire so I can get an overview of your business. This will be followed by either a 30-minute Kickoff Call (Starter Package) or a two-hour one-on-one Brand Clarity Session (Professional Package) where we’ll dig into your brand’s foundations. 

02.
Brand Blueprint
& Creative Direction

You will receive a document with a suggested Creative Direction which incudes a mood board and color palette. If you chose the Professional Package, you’ll also receive a Brand Blueprint—summarizing what we discovered in your Brand Clarity Session.

03.
Brand Concept

Once we agree on a direction, I’ll get started on the visuals. I’ll develop a full brand concept—including logos, submark, and pattern (Professional Package only)—and send it over for your review and feedback. We’ll work together to refine the concept until it feels perfect.

04.
Final Files & Brand Guide

Next, I’ll need to prepare all of the final files for you. This includes the various file types and color options. I’ll also complete your Brand Guidelines, a document that will help you navigate the files as well as offer suggestions on how to use them. 

05.
Collateral Pieces

We’re almost there! If your package includes any add-ons (like business cards, brochures, etc.), I will design those items for your review and approval. Again, we’ll work together to get them just right.

06.
File Delivery

Yay! We’re done!
You will receive a digital package all of your brand files
in a tidy, well-organized
folder made available for download via Dropbox.  

Now you’re ready to share your new brand identity with the world. 

investment

Photo of Melanie working with a client

Starter Branding

Consultation

Brand Discovery
Brand questionnaire completed by you

Brand Kickoff Call
30-minute one-on-one meeting

Creative Direction document
PDF suggesting two creative directions to choose from

One original brand design concept
Includes primary logo, at least one variation of the logo, and a submark design.
Two revisions to make it perfect.

Typography / font selection
Provided as links to free, easily accessible Google Fonts

Simplified Brand Guide
These will help you navigate your file folders as well as provide direction and tips on using your assets going forward.

Intellectual Property ownership of all logos and final files

Starting at $1,500

Professional Branding

Consultation

Brand Discovery
Brand questionnaire completed by you

Brand Clarity Session
Two-hour one-on-one meeting

Brand Blueprint / Creative Direction document
PDF detailing the results of your Brand Clarity Session and suggesting a creative direction
including a mood board and color palette

One original brand design concept
Includes primary logo, at least one variation of the logo, and a submark design.
Two revisions to make it perfect.

Custom pattern design

Typography / font selection
Provided as links to free, easily accessible Google Fonts

Complete Brand Guide / Cheat Sheet
These will help you navigate your file folders as well as provide direction and tips on using your assets going forward.

Intellectual Property ownership of all logos and final files

Starting at $2,500

If your business has different needs than those listed here, I do provide custom packages.

Ready to get started?

This is so exciting! Book your FREE consultation below.

brand foundations

Photo of Melanie working with a client

Brand Clarity Session

We’ll meet for a two-hour comprehensive one-on-one where we’ll dig into your business and discover your background story, mission statement, vision statement, goals, core values, ideal client details, competitors, unique selling proposition (USP), and brand adjectives.

By the end of the session, you should:

  • Be clear on your messages to your audience

  • Better understand your ideal client and how to connect with them

  • Be comfortable with your brand’s personality

  • Know how you stand out and what makes you special

  • Be able to consistently stay on brand in future marketing efforts

You’ll receive a Brand Blueprint document that will be a go-to resource for your marketing and communication efforts.

Starting at $750

Ready to get started?

This is so exciting! Book your FREE consultation below.

 FAQs

  • A 50% deposit is required before the start of any package-based project. The remaining 50% will be billed at the end of the project. Final files will be released after final payment.

  • The answer to both questions is yes. I am available to create marketing collateral for an already existing brand. I can also work with you to turn an already existing logo into a full brand, including alternate logos, submarks, patterns, etc.

  • I do not offer printing services. I provide you with a print-ready file that should work with any printer you choose. I can provide printer recommendations if you ask. Note: I do not have formal business relationships with printers.

  • Some businesses have different needs. My packages reflect what a typical client might need, but I am open to creating a custom package. Please contact me and we can discuss your specific needs.

  • I currently do not offer website design or development. I can provide website design and development referrals upon request.

  • I create a Dropbox folder for your files and share the link to the folder via email. I typically keep the files up on Dropbox for a month before deleting them. (Clients must download and/or save the files to their own directories.)

  • I work in collaboration with my clients, so I will ask a lot of questions and look for feedback from you along the way. At the beginning of the project, you will be asked to complete a questionnaire that helps you to fully consider your business or professional identity. This is a critical piece — the more information you share in the questionnaire, the better targeted the branding I will be able to create for you. I will also ask you to be timely in returning your feedback to keep the project on track.