Brand building for passionate small business owners that won’t break the bank.

Discover the clarity you need to align your business with your values, confidently attract the right clients, and build a brand that reflects who you are and what you stand for.

Get a jump start on your 2025 business goals: Build a brand that aligns, attracts, and inspires... before February is even here!

Does this sound like you?

  • You spend an extraordinary amount of time working IN your business, but not on your business (and you know you need to work on that)

  • When you started your business, you gathered all kinds of ideas from the internet and various sources, but everything is floating around in your brain with no real clarity

  • Your branding feels scattered (because, let’s face it, you’ve cobbled it together up until now) and it no longer reflects your business’s growth

  • You aren’t attracting the right clients, but don’t have the confidence to say “no” to the wrong ones, which you know is holding you back

  • You’re ready to grow your business, but you’re not sure how to stand out from your competition or get your ideal clients to notice you

If you’re throwing your hands at the screen while nodding an enthusiastic (yet frustrated) “YES!”, and want to get out of survival mode and jump into “My business is thriving!” mode...

Then let me guess...

Your goals for 2025 are to:

  • Have the confidence to speak directly to your ideal clients who don’t just pay you, but value the work that you do

  • Keep the passion that fueled the start of your business alive and well so you can stop second-guessing yourself and avoid burnout

  • Be fully aligned between your business operations and the deeper reason you started your journey

  • Stop blending in and start standing out with a brand that deeply resonates with your target audience

Did I get it right?

Because I’ve worked with dozens of small businesses and professionals who have had these same frustrations and desires. And what I’ve found is that most people start a business in “survival” mode... then never revisit the foundations of their brand.

This creates a disconnect later on, causing confusion between your brand and your audience. Your branding feels scattered, with a lack of cohesion and strategy... which ultimately, affects your bottom line.

The good news is there’s a way to bring it all together!

Brand Clarity Workshop:

Building Your Brand’s Foundation

Introducing…

A small group, hands-on experience designed for passionate small business owners who want to discover their brand’s purpose and power.

Your brand exists, whether you work on it or not. In this workshop format, you’ll discover and refine what is already there.

We go beyond visuals. We dig deep to dissect what your business stands for and who it is trying to attract so you can connect with your ideal clients with self-assurance and clear direction.

“...the missing tool in my toolbox!”

“Although I have been in business for 10 years, I never had a concise mission statement and brand guide put together. I had an idea of what they were in my mind, but never had the tools to truly formulate them into something concise and tangible. Melanie's workshop helped me create clear brand guidelines that not only represent my brand to a T, but that also deeply resonate with me and shine a light on why I do what I do. She was the missing tool in my toolbox!”

—Jolana Hollister,
The Photography Experience

Hi there! I’m Melanie Watson.

I help passionate small business owners uncover the soul of their business and create brands that truly reflect who they are.

As a passionate small business owner myself, I bring a unique blend of empathy, insight, and strategy to my brand clarity sessions and workshops.

If you’re only concerned about visuals, this workshop isn’t for you. But if you’re ready to have a deep understanding behind the why of your business, who it is trying to attract, and how to show up and stand out from the competition... then let’s keep talking!

Here’s what you’ll walk away with after attending Brand Clarity Workshop: Building Your Brand’s Foundation

  • A personalized Brand Workbook to guide every decision in your business so you have a foundational reference point for marketing, hiring, client selection, and long-term planning.

  • Clarity on your values, mission, and ideal client so you can have the confidence to say “No” to the wrong opportunities or clients that don’t align with your values.

  • A deeper connection with your business identity—why it exists and what truly drives it.

  • A solid foundation for authentic marketing that reflects your brand and allows you to confidently create content that resonates deeply with your ideal audience.

“I left the workshop with an understanding of my company's mission, values, vision, goals, ideal client, competition, and personality ... I now understand what I should be and can be doing to better market my business so that it encompasses  what it stands for.”

—Makayla Wright,
Wright Way Photo Booths

“The way Melanie guides you through her process is like having a conversation with a friend who wants to see your success. She asks questions that lead you step by step in discovering how to optimize your brand’s voice.”

—Natalie Grace,
Graceful Bodyworks

Here’s how it works:

  • Two 2-hour Small Group Sessions: Interactive, in-person workshops to uncover your brand’s values, mission, and personality. Capped at 4 participants for a collaborative and personalized experience.

  • A 1-hour 1:1 Zoom Session w/me, Melanie: After the first group session, we’ll deep dive into your ideal client and competition for tailored insights and an individualized strategy.

  • Some offline, independent “funwork” (we won’t call it homework *wink*) in between the two small group sessions so you have time to marinate on the discussion and reflect on your business values, vision, mission, and goals.

“This wasn’t just a branding session—it was therapy for my business!”

—Kelly Kester, Kelly Kester Photography

Brand clarity isn’t a luxury; it’s essential for long-term growth and success.

Who you serve, who you are, and how you serve them—that’s the core of branding. At the end of this workshop, you’ll have your passion and purpose aligned with your business strategy so you can confidently say yes or no to the opportunities waiting for you in 2025.

What past attendees and clients are saying:

“Melanie was amazing. I was not originally going to attend her brand clarity workshop because I figured I already had a logo, what more could I need? Boy, was I wrong. Melanie is very educated and an expert in her field. She helped me dissect what my company stands for and who it is trying to attract.”

—Makayla Wright, Wright Way Photo Booths

“I can't say enough good things about the experience as a whole - I'm so grateful for what we were able to create and for my colleague for referring me to [Melanie].”

—Barbora Valerio, Church Street Dental

“Working with Melanie was one of the best business decisions that I have made! She helped me to dig deep and really focus on what my company does and how we want to be perceived. She was extremely detailed and really captured the essence of who we are.”

—Lauren Goetz, Everyday Hands

“When we are so immersed in our business it can be difficult to see out. [This workshop] and having others provide feedback and insight was very helpful!”

—Natalie Grace, Graceful Bodyworks

A sneak peek of the Brand Foundation Workbook you get with this workshop...

Your Story

We’ll explore your origin story and how it relates to your target audience. The questions will tease out what really motivates you and will give you a guidepost to use when making big decisions in your business.

Your Business’s Core Values

Your core values represent the way you want your company to put itself out in the world. Every time you need to make a decision in your business, you’ll look to these values to help you stay consistent in your brand and messaging.

Your Mission Statement

A mission statement articulates your company’s purpose. It announces to the world at large why your company exists. By the end of this workshop, you’ll have a clear and specific mission statement.

Your Vision Statement

You’ll learn how to craft a vision statement that outlines your company’s aspirations for the future in terms of its long-term growth and impact on the world so you can know where you want to go (and have the confidence to get there!)

Your Goals

Get into the bigger, grander stuff. What’s your end game? Your brand should be able to help you achieve your big goals.

Your Ideal Client

By the end of week two, you’ll have a firm grasp on who your ideal client is and how to market to them. You’ll re-evaluate your audience and gain a deep understanding of who they are, how they think, and why they may need you or your product.

Your Competition

Knowing about your competition sets you up to offer your best to your audience. You should be confident in the ways that you are different and use these differences to your benefit.

Your Brand Personality

Uncover your brand’s personality in this Week 2 exercise, which will help you determine the type of content to share and how to be consistent in communication across all marketing channels.

Visual Branding Tips & Brand Guide Documents

You’ll receive direction on choosing fonts and colors that align with your brand’s personality and appeal to your ideal audience. You’ll also learn how to produce a brand guide that will assist you in being consistent visually in all of your marketing efforts.

And finally... an Audit of Your Brand

We’ll take all the work you did in this workshop and see if your current branding is in alignment with who you are, who you serve, and how you serve them. You’ll be able to determine if you need to make changes or not moving forward.

Okay, spill the beans. How long will this take and how much is this going to cost me?

Your total time commitment to creating an in-depth brand foundation that resonates with your ideal clients and helps you stand out from the competition is 6 hours.

That includes the two in-person, 2-hour small group sessions and the one-on-one 1-hour Zoom session that takes place between the two sessions. There will also be about an hour of “funwork” for you to do on your own between sessions.

And total investment? $500

“The collaborative approach to figuring out our core values, mission, and vision statement was the most valuable part for me. Being able to have [Melanie’s] expertise, and with the way it was structured, lead us to understand our own brand better.”

—Jolana Hollister, The Photography Experience

Ready to hit the ground running in 2025?
Here are the details of the next Brand Clarity Workshop:

Thursday, January 23 and Thursday, January 30th
2:00 - 4:00 pm
I-Square, 400 Bakers Park, Rochester, NY 14617

“Why is this such great value?!”
And other FAQ...

Find the answer to your question below.

  • A. That’s great! This workshop is designed to refine and build upon your existing foundation. Past attendees have discovered that revisiting their brand helps them align with their current goals and scale their business more effectively.

  • A. Do you know who your ideal client is? Are you confident you know your brand values? What your business stands for? Do you know how you stand out from your competition? If you answered no to all or most of those questions, then this workshop is definitely for you!

  • A. To get the most out of the workshop, attendance at both group sessions is strongly recommended.

  • A. This workshop is only offered a few times a year, and the next one won’t be until May or June. Don’t miss your chance to kick start your 2025 with a brand that connects with your ideal clients and truly reflects your values and vision!

  • A. Yes, that’s completely normal! Rest assured, I’ve designed this workshop to create a supportive, friendly yet still professional environment with no more than four participants. Vulnerability is encouraged but never forced, and past attendees have found the group dynamic adds valuable perspectives and insights.

  • A. I believe that every small business should have a solid brand foundation so they can run their business with confidence and work with clients or customers they’re excited about. My full-service 1:1 Brand Clarity sessions cost $750, so this small group setting is a way to help small business owners have this transformative experience without sacrificing the quality my clients have come to know and appreciate.

Start 2025 with clarity, confidence, and a deeper connection to your business identity.

With only 4 spots available for January’s workshop, don’t wait until it’s too late.