Canandaigua Guesthouse
A modern bed and breakfast in the Finger Lakes that offers their customers a touch of whimsy
Valerie and Jason were almost done renovating the 1810 Italianate-style home that would become the Canandaigua Guesthouse. They were ready to begin the process of branding and marketing in preparation for their launch. After an extensive discussion on their vision for this new bed and breakfast, I created a modern brand mixed with a little bit of whimsy, rich with bright, vibrant colors. The many options of visuals—like the submarks, monograms, and patterns—allowed for multiple opportunities to totally submerge their customers within the brand.
Services: Branding, Custom Pattern
“Implementing the branding work that Melanie created brings me pure joy. She captured the vibe of Canandaigua Guesthouse and delivered an ultimately flexible identity. The final package of branding elements and files is comprehensive, easy to navigate, and exceeded my expectations. Working with Melanie is an investment that you shouldn't think twice about making. My favorite part is that the variety in logos (primary, secondary, alternate, marks, etc.) lend incredible flexibility to how I can represent my brand and add dimension and joy.”
—Valerie Puchades, Canandaigua Guesthouse
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