Dough Face Dog Treats

Home-baked, preservative-free dog treats using real ingredients from a trusted source, based in Western NY

The name of Julia’s business came from an episode where her lab, Puck, got into some flour and made a mess of himself. Her original logo was an illustration of that image. But since then, she had realized that the illustration made the dog look scared or anxious. She needed a change. Julia stands out from the crowd because she only offers all-natural, locally sourced ingredients in her dog treats. Because of this, I wanted to keep the brand simple and earthy. We obviously needed a dog illustration somewhere in the brand and I chose to keep the breed of dog a Labrador Retriever since Julia is currently dog-mom to three! I wanted to give her multiple different options for the logos because I knew she had to consider packaging as well as signage for the festivals she attends.

Services: Branding