Everyday Hands
Rochester-based professional helpers who have a passion for making life easier for those around them
Lauren’s business was been growing quickly and she was concerned that her current brand didn’t fit anymore. She’d also started hiring employees and wanted to build a strong company culture. We did some work on the foundations of her brand, clarifying what her values were and who she was serving, then I got to work on the visuals. She wanted the new brand to be friendly, cheerful, and warm (much like she herself is). After we were happy with her new look, I helped prepare her for her launch by redesigning some of her marketing collateral.
Services: Brand Clarity Session, Branding, Custom Pattern, Business Cards, Brochure, Social Media Covers
“Working with Melanie was one of the best business decisions that I have made! She helped me to dig deep and really focus on what my company does and how we want to be perceived. She was extremely detailed and really captured the essence of who we are. The new logo is exactly how I had hoped it would come out. It's bright, cheerful, warm and welcoming. I couldn't be happier!!!”
—Lauren Goetz, Everyday Hands
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