Kelly Kester Photography
A Rochester-based photographer who empowers women, both personally and professionally, by offering small business branding and boudoir photography
Kelly had been in business for over seven years and decided it was time to invest in a rebrand. Her target market had changed over time and she really wanted the new branding to spotlight her values and her story. We dug into her why and her values while figuring out who she really loves serving. When designing her visuals, we incorporated her love of genealogy and history by creating an icon that speaks to her Irish background. The result is a modern, yet friendly brand that fits Kelly’s personality perfectly.
Services: Brand Clarity Session, Branding, Custom Pattern
“The Brand Clarity Session was so incredibly helpful—I can't image having gone through any of the other steps without that as a base. Melanie was so good at helping me put into words all the feelings and ideas I had about my business. Other than loving the brand itself, I'm so happy to have a fully put-together Brand Blueprint to reference whenever I'm doing anything design-wise in my business. Knowing exactly what fonts & colors to use is going to save me so much time when creating marketing materials in the future. Melanie was so great at clearly laying out every step of what working together would be like. I knew exactly what to expect and when, and she was so informative that I could really envision what working together would be like.”
—Kelly Kester, Kelly Kester Photography
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