Header image of Sport & Swedish logo on a beige background with a faded image of a woman receiving a massage

Sport & Swedish

A Rochester-based massage therapist who helps clients recover from injury and improve posture and flexibility through massage and stretching exercises

When Shania decided on a rebrand, she was ready for something that better represented who she was as a massage therapist. She aims to create a relaxing atmosphere where she can help her clients improve mobility, reduce pain, and rehabilitate after injury. Words that came out of our deep work include intuition, balance, integrity, inspired, approachable, and cheerful. The colors she was previously using were rainbow-hued. I chose to use a variety of colors but muted them for a more relaxed, natural feel.

Services: Brand Clarity Session, Branding

Sport & Swedish submark
Sport & Swedish logo on a mug
Mockup of Sport & Swedish Instagram page
Sport & Swedish logo on a t-shirt
A color palette with ocean, mist, honey, cinnamon, and linen

“I loved working with Melanie in my Brand Discovery Session.  Melanie helped me understand more thoroughly what I wanted to achieve and who I am.  All the pieces were there, she helped unlock them and bring the important ones on top. I love the cohesive look and colors that bring my brand together. My new logo has given me a new perspective on administrative tasks and social media marketing.”

—Shania Sonneville, Sport & Swedish

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