Project L.E.R.

A NYC-based personal trainer who focuses on balancing exercise, nutrition, and recovery to help his clients maintain healthy lifestyles.

Danny has been providing his services under his own name but felt that it was finally time to decide on a business name and build a brand that stands out amongst all of the competition in NYC. Once he decided on a name and we nailed the foundations of his brand, I got to work on the identity. We went with a color palette that was bright and fun which stands out from the many other trainers in NYS. Icons were designed for each of the three main components of his training: Lift, Eat, and Recover. We used these throughout his brand in different ways.

Services: Brand Clarity Session, Branding