Header image with Raise the Bar logo on a dark blue background with a faded image of girls in basketball uniforms

Raise the Bar Collaboration

A collaboration between Rising Phoenix Sports Program and Evolveability to develop brand awareness for both parties’ work in athletics spaces and raise funds for Rising Phoenix Sports Program

Alannah from Rising Phoenix and Sarah from Evolveability were referred to by a mutual friend. Their collaboration was started for charitable purposes to support Rising Phoenix Sports Program, a nonprofit in the sports-based youth development space. They had a tagline, “Raise the Bar”, but were struggling with how to brand and promote their collaboration. They wanted both organizations to be represented by the branding. Evolveability’s icon was an icosahedron (20-sided polygon) while the icon Rising Phoenix was using was a simplified illustration of a phoenix. I melded them together to create one icon that felt natural, using their chosen tagline as the brand name. 

Services: Branding

Raise the Bar submark
Raise the Bar logo on a mug
Raise the Bar logo on a hat
Raise the Bar logo on a t-shirt
A color palette with slate, orange, yellow, indigo, mint, and linen

“Working with Melanie was exactly what our project needed to get it over the finish line. Her excitement and enthusiasm to put her expertise to work in service of our mission was contagious. The final product exceeded our expectations and we will get many miles from the deliverable she created!”

—Sarah Derrenbacher, Raising the Bar Collaboration

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