creating brands with clarity

Helping passionate small business owners build brands that work for them

Closeup photo of Melanie holding a color swatch book while using a laptop.

A professional identity is the feeling your visual brand inspires in your clients. Those feelings manifest in your logo, which is a touchstone for any new or evolving business. What should the colors and shapes spark, and how can they tell a whole story about what it’s like to be your client?

Let’s discover your brand and put it to work for you.

RECENT WORK

DeJoy & Co. Logo on dark teal background
Project L.E.R. logo on bright blue background
Raise the Bar logo on navy background

ON THE BLOG

Featured
5 Reasons to Consider a Rebrand
5 Reasons to Consider a Rebrand

Do you find your current brand isn’t working? Have you made changes in your business? Are you confused about what a brand actually is? And what’s the difference between a rebrand and a brand refresh? In this blog, we’ll explore some of the more common reasons that a rebrand—or a refresh—may be necessary.

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5 Questions to Help Clarify Your Brand
5 Questions to Help Clarify Your Brand

Does your brand reflect your values? Does it stand out from your competition? Are you connecting with your ideal audience? If you answered no to any of these questions, you may be lacking clarity on your brand’s foundation. In my Brand Clarity Sessions, we dig deep not your brand and answer a bunch of questions.

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3 Tips to Keep Your Brand Consistent
3 Tips to Keep Your Brand Consistent

Consistency is one of the most important things you can do when it comes to branding. Showing up on brand will build loyalty and trust in your audience. They feel they know you and what to expect from you. You need to be consistent in your visuals, your message, your language, and the content you create. Here are some tips on building consistency in everything your business does,

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US Commercial Freight has been around for a long time. They recently had their logo redesigned but, Abe, the marketing manager came to me because he wanted a more fleshed-out brand. We couldn’t really touch the new logo because it was printed o
Your story is an important part of your marketing. People need to feel a connection and sharing your journey or your why gives a human touch to your business. According to marketmiths.com, a staggering 55% of consumers are more likely to buy a prod
Robin and Brian were referred to me by a common acquaintance. Their company, Maust & Leone, helps seniors figure out the Medicare process which can be very overwhelming. Their previous logo was something their sign maker came up with when they fi
This is the second #brandingtips post that shares my Brand Clarity Session process. The focus of this one is determining the core values of your business. These days, if your audience doesn’t feel that your values align with theirs, they won&
“Working with Melanie was really amazing. I can't say enough good things about the experience as a whole - I'm so grateful for what we were able to create and for my colleague for referring me to her.” —Barbora Valerio, @church.str
Bookings are now open for both my Professional Branding Packages and Brand Clarity Sessions! We’ll work together to gain clarity on who you are, who you serve, and how you serve them. We’ll dig deep into things like your core values, your