creating brands with clarity

Helping passionate small business owners build brands that work for them

Closeup photo of Melanie holding a color swatch book while using a laptop.

A professional identity is the feeling your visual brand inspires in your clients. Those feelings manifest in your logo, which is a touchstone for any new or evolving business. What should the colors and shapes spark, and how can they tell a whole story about what it’s like to be your client?

Let’s discover your brand and put it to work for you.

RECENT WORK

DeJoy & Co. Logo on dark teal background
Project L.E.R. logo on bright blue background
Raise the Bar logo on navy background

ON THE BLOG

Featured
5 Reasons to Consider a Rebrand
5 Reasons to Consider a Rebrand

Do you find your current brand isn’t working? Have you made changes in your business? Are you confused about what a brand actually is? And what’s the difference between a rebrand and a brand refresh? In this blog, we’ll explore some of the more common reasons that a rebrand—or a refresh—may be necessary.

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5 Questions to Help Clarify Your Brand
5 Questions to Help Clarify Your Brand

Does your brand reflect your values? Does it stand out from your competition? Are you connecting with your ideal audience? If you answered no to any of these questions, you may be lacking clarity on your brand’s foundation. In my Brand Clarity Sessions, we dig deep not your brand and answer a bunch of questions.

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3 Tips to Keep Your Brand Consistent
3 Tips to Keep Your Brand Consistent

Consistency is one of the most important things you can do when it comes to branding. Showing up on brand will build loyalty and trust in your audience. They feel they know you and what to expect from you. You need to be consistent in your visuals, your message, your language, and the content you create. Here are some tips on building consistency in everything your business does,

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Barbora came to me through a referral. She spent a decade working for a dental group and was ready to step out on her own. She had already decided to purchase a practice from a retiring dentist in a small town outside Rochester. But she needed a bran
Part four of #brandingtips from my Brand Clarity Session process is all about your ideal client/customer. �� Everyone talks about understanding your ideal client. And there’s a very good reason for that. The more you understand them, the bette
“My biggest takeaways from the Brand Clarity Session: 1. to be aligned with the purpose of my company; 2. be an honest and genuine business owner; 3. tell a story that will help others; 3. be a solution to those that need one.” —Dan
Part three of #brandingtips from my Brand Clarity Session process is all about your goals. ��It may not seem like this fits within a discussion about branding but let me share why it is important when building the foundations of your brand.�� Wher
US Commercial Freight has been around for a long time. They recently had their logo redesigned but, Abe, the marketing manager came to me because he wanted a more fleshed-out brand. We couldn’t really touch the new logo because it was printed o
Your story is an important part of your marketing. People need to feel a connection and sharing your journey or your why gives a human touch to your business. According to marketmiths.com, a staggering 55% of consumers are more likely to buy a prod